Privacy Policy

1. Introduction

Soft Hollow Digital Marketing ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website soft-hollow.com and use our services.

We are registered in England and Wales, and our registered office is at 42 Regent Street, London W1B 5HA, United Kingdom. We are the data controller for the purposes of UK data protection legislation.

2. Information We Collect

2.1 Personal Information

We may collect the following personal information from you:

• Name and contact details (email address, telephone number, postal address)
• Company name and job title
• Information about your business and marketing requirements
• Communications between us, including emails and phone calls
• Marketing preferences and consent records

2.2 Technical Information

We automatically collect certain technical information when you visit our website:

• IP address and device identifiers
• Browser type and version
• Operating system and platform
• Website usage data and navigation patterns
• Referral sources and exit pages
• Date and time of visits

3. How We Use Your Information

We process your personal information for the following purposes:

3.1 Service Provision

• To provide digital marketing services and consultations
• To respond to your enquiries and provide customer support
• To manage our business relationship with you
• To process payments and maintain financial records

3.2 Marketing and Communications

• To send you our newsletter and marketing communications (with consent)
• To inform you about our services, events, and industry insights
• To conduct market research and improve our services

3.3 Legal and Operational

• To comply with legal obligations and regulatory requirements
• To protect our rights and prevent fraud
• To improve website functionality and user experience
• For business analytics and performance monitoring

4. Legal Basis for Processing

We process your personal information based on the following legal grounds:

• Consent: For marketing communications and non-essential cookies
• Contract: To provide services you have requested
• Legitimate Interest: For business operations, security, and improvement of services
• Legal Obligation: To comply with UK laws and regulations

5. Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your browsing experience. Our website uses:

5.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled.

5.2 Analytics Cookies

We use these to understand how visitors interact with our website and improve user experience.

5.3 Marketing Cookies

These help us deliver relevant advertising and measure campaign effectiveness.

You can manage your cookie preferences through our cookie banner or by adjusting your browser settings. For more information, please see our Cookie Policy.

6. Information Sharing and Disclosure

We may share your personal information with:

6.1 Service Providers

• IT service providers and hosting companies
• Payment processors and financial institutions
• Marketing and advertising platforms
• Professional advisors (lawyers, accountants, consultants)

6.2 Legal Requirements

We may disclose your information when required by law, court order, or regulatory authority, or to protect our rights and prevent illegal activities.

6.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new entity.

7. International Transfers

Some of our service providers may be located outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place, including:

• Adequacy decisions by the UK government
• Standard contractual clauses approved by the UK authorities
• Binding corporate rules or certification schemes

8. Data Retention

We retain your personal information for as long as necessary to:

• Provide services to you
• Comply with legal obligations
• Resolve disputes and enforce agreements
• Pursue legitimate business interests

Typically, we retain:

• Client data: 7 years after the end of our business relationship
• Marketing data: Until you withdraw consent or 3 years of inactivity
• Website analytics: 26 months
• Financial records: 7 years as required by UK law

9. Your Rights

Under UK data protection law, you have the following rights:

9.1 Right to Information

To receive clear information about how we use your personal data.

9.2 Right of Access

To request a copy of the personal data we hold about you.

9.3 Right to Rectification

To have inaccurate personal data corrected or completed.

9.4 Right to Erasure

To request deletion of your personal data in certain circumstances.

9.5 Right to Restrict Processing

To limit how we use your personal data in certain situations.

9.6 Right to Data Portability

To receive your personal data in a structured, commonly used format.

9.7 Right to Object

To object to processing based on legitimate interests or for marketing purposes.

9.8 Right to Withdraw Consent

To withdraw consent for processing where consent is the legal basis.

To exercise any of these rights, please contact us using the details in Section 11.

10. Data Security

We implement appropriate technical and organisational measures to protect your personal information, including:

• Encryption of data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Staff training on data protection and security
• Incident response and breach notification procedures

While we strive to protect your information, no method of transmission or storage is 100% secure. We cannot guarantee absolute security but commit to promptly addressing any security incidents.

11. Contact Information

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

12. Complaints

If you believe we have not handled your personal data properly, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of any material changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date at the top of this policy
• Sending you an email notification for significant changes (if we have your email address)

We encourage you to review this policy periodically to stay informed about how we protect your information.